Judo For Startups

• If it was tough for startups to compete with incumbents, it just became even tougher

• Incumbents are incumbents because they’ve been around for long and have money in the bank (for the most part)

• COVID19 has impacted smaller companies even more than large companies because both revenue and investment have dried up (except if you’re Zoom)

• What startups will need to do is learn how to fight Judo. It’s the lightness of being (in terms of people, money and speed to execute) that will be even more useful

• Judo strategy is when you use the weight of your opponent against them. There are several approaches to the judo strategy.